What is a Manufacturers Representative?
A manufacturer’s representative (rep), also known as an independent sales representative or sales agent, is a sales agency or company that sells and markets a manufacturer’s products to wholesale customers. Basically, we are the sales marketing arm of manufacturers.
Why use a Manufacturer’s Representative?
Outsourcing sales to a representative agency allows manufacturers to gain greater sales results while spending less. Rep agencies are the purest form of free enterprise. They finance their own growth and are paid only when they have performed. The manufacturer does not incur any cost until a sale is made and shipped.
Reps finance the sale for their manufacturing principals—interest-free—and bear all of the expenses associated with fielding a professional sales force. Expenses include employee benefits, training costs, support staff, cars, travel, entertainment, insurance, office-related expenses, IT support costs, legal exposure risks, safety concerns, and many others.
But cost is not the only issue. You want professional, knowledgeable reps who understand everything from local to global operations. You want reps who generate real results, and that starts with great relationships.
Bay Electrical Solutions survives and thrives because we are skilled, market-driven strategists who work closely with the manufacturers we represent.
What are the 9 advantages of using a NEMRA Representative?
NEMRA reps spend their day marketing your products to all verticals within the electrical industry, with the purpose of lending their knowledge of products, local markets, and experience to the electrical community. Reps are the first point of contact for product, service, and technical support. They advocate customer issues with their manufacturers and distributors to ensure that the customer is receiving exactly what they are demanding. They are the experts that the end-users and consultants rely upon as they execute their work. NEMRA reps are the window to the marketplace and the local, trusted resource. Put simply, our reps are the conduit between the manufacturers and the local market, they understand the needs and pain points due to their long-standing connections and synergistic product offerings.
Watch the video about the 9 Advantages of Using NEMRA Representatives or download the white paper!
Our unique skills include:
Multi-line selling
Bay Electrical Solutions leverage existing business to introduce new products or new manufacturers to the electrical marketplace. This provides manufacturers with greater sales growth and faster penetration of the market. This harmony is the defining difference between an in-house, direct sales force and a manufacturer’s representative.
More connections in the marketplace
Founded in 2012, we have built relationships that have been cultivated over years of hard work. Bay Electrical Solutions truly offers more connections on behalf of our manufacturers. We know how to create deeper, broader long-term relationships with distributors and contractors. It’s the kind of business only independent reps can build. Not only do we know our territories, we’re a staple in them. You can count on our experience for product training, specification assistance, and problem resolution.
Talent recruiting + retention
A hallmark of Bay is our ability to attract and retain the top entrepreneurial, professional and goal-oriented talent in all of our industries. The result has been long-term mature relationships with owners, managers, and decision makers, giving you access to greater impact the market.
Advocacy
Bay Electrical Solutions is an advocate for our manufacturers and customers alike. As the reps we are only rewarded for our ability to match customer needs with our manufacturers’ capabilities, thereby creating a sale. We must excel at advocating for both customers and their manufacturers. This approach is made stronger by the Bay Electrical Solutions brand, which is your force in the marketplace.